Your whole website, rebuilt and ready to launch.
Paste your current site. Pages audits it, studies your category, and gives you three real design directions to choose from. Add your photos, and download a finished website you own and can host anywhere. Every site is built to become a conversion engine. No call booked, no agency retainer.
Try it on your site, right now.
Paste your URL and watch it build three real directions. No account needed.
Your Claude key is stored encrypted (envelope AES-256-GCM) and used only to run your project, never shown again. Typical project cost: $0.30 to $1.20 billed to your key.
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Pages in, Prospect on. Build the site now, then switch on the conversion engine as it lands.
Most websites don't fail because they look bad. They fail because they say nothing.
A site can be clean, fast, and modern and still say nothing only you could say. The fix is not a prettier template. It is specificity: the real credentials, real stories, and real differentiators a competitor cannot copy, moved to where the deciding visitor looks first. Pages finds that, and builds around it.
From your old URL to a finished site you own.
The heavy work runs in the background while you answer a few questions. Leave and come back by link. Nothing blocks the browser.
Paste your URL and tell us about you
An adaptive interview pulls out what a URL can't: your story, your real credentials, the one true thing you say on the phone but never on the site.
It audits and studies your category
In the background it reads every page, finds what to keep, rewrite, and cut, and studies the best sites in your field to set the bar.
Pick one of three real directions
Not one safe mockup. Three genuinely different visions, each with its own concept, palette, type, and structure, shown against your current site.
Add your photos, the authentic way
The chosen design lists every image it needs. Upload your own (almost always best), generate an on-brand one, or pull a licensed stock photo. Everything is graded to your palette.
Download a finished site, yours to launch
Real copy in your voice, your photos, every page built. A portable package you own, with launch and migration guides for your exact host and registrar.
Seeing the options is how you find what you actually want.
One mockup forces a yes or no. Three force a better question: which feeling is right for this business? One leads with warmth, one with authority, one with craft. If a direction could be shown to a thousand other businesses, it is a template, not a direction, and Pages throws it out.
Your real photo beats any AI image.
The app nudges you to upload real photos of you, your work, and your space for the slots that matter. They are the one thing software cannot fake, and they almost always convert best.
For atmospheric or illustrative slots, Pages generates an on-brand image from your vision and palette, and records it as generated in your photo-credits file. No pretending.
The package names the real photo that does not exist yet, the one you have not taken, instead of faking it. That honesty is the point, and the door to a real photo shoot later.
A website that is yours, not rented.
The finished site is a clean, fast static package. No build step, no platform to rent. Host it on Vercel, your current host, or anywhere static.
It launches on your domain, not a platform subdomain. Your name stays your name.
Because the audit detected your host and registrar, you get launch and migration guides specific to you, including the 301 redirects that keep your search rankings.
You own the result outright. There is no lock-in, because the whole point is a site you control.
Every site is built to become a conversion engine.
A Pages site is not a dead end. It is built so that, when Prospect ships, the behavioral engine in the Mother Lode suite, you can switch it on without a rebuild, and the page then reads each visitor and leads with the one thing most likely to move that person. Ship the site now, turn the engine on when it lands.
Every page is structured so behavioral journeys and dynamic, per-visitor pages can be turned on later, with no rebuild, once Prospect ships.
Agencies and freelancers ship Pages sites as their own work, with zero Pickaxe branding, wired to the AI tools they already sell.
Pages, with Prospect and the rest of the suite as they ship, is designed to share one customer record, so the site you ship today is ready to keep getting smarter.
We rebuilt a real electrician's site, then a nonprofit's. Same method, run by software.
Pages comes from a year of refreshing real sites by hand, one business at a time, until the method was reliable enough to automate. The honest test: we re-ran a real, hand-built engagement through the app and compared the two. Read the before, the after, and the honest verdict on the blog.
Two ways to use Pages.
Run it yourself and deliver to your clients, or have us build and host your own site. Either way you own the result and can host it anywhere.
For agencies and operators bring your own key
A finished, white-label site plus the site report, run on your own AI key. Deliver it to your client as your own work.
- The full pipeline: audit, three directions, copy, photos, build
- White-label, with zero Pickaxe branding
- Built Prospect-ready: switch the conversion engine on with no rebuild once Prospect ships
- You own and resell the result
Unlimited Pages on top of your Pickaxe Studio subscription, with Prospect and the rest of the Mother Lode suite rolling in as they ship. The home for anyone shipping more than a site or two a month.
- Adds to your existing Pickaxe Studio plan
- Unlimited sites, all built Prospect-ready
- Prospect and the rest of the suite roll in as they ship
- One integrated stack, designed around one shared customer record
For your own business we run it for you
See exactly what your site could be: the report and the redesign direction.
The finished site, launched on your own domain.
Optional. We host it and move everything over, for life.
$249 out the door, plus $99 a year if you want us to host it. Compare to $2,000 to $8,000 for an agency.
Start with a site examYou own every site, on either track. Real photos come first and every AI image is logged as generated in your photo-credits file. No lock-in, leave anytime. The operator track runs on your own AI key, where a typical project costs about $0.30 to $1.20 of model usage. Some pieces, Prospect and the rest of the Mother Lode suite, live one-click relaunch, and the human Custom Lenses photo shoot, are on the roadmap, and we will say the day each one lands.
Rebuild your site, and keep it.
Start with your current URL, watch it become three real directions, and ship a finished site that is ready to convert. From $99 a site, or add $199 a month to your Pickaxe subscription for unlimited Pages, with the Mother Lode suite rolling in as it ships. Building your own? $49 to see it, $249 to ship it.